STATE partnered with Beyonce's #BeyGOOD global charity movement for a massive back to school initiative that supported thousands of American children in need. We carried out our signature bag drop rallies in six underfunded communities across the east coast, and wrapped up the tour at home in Brooklyn for an all-school bag drop event on the first day of school.
We teamed up with American Airlines in a partnership that is not only providing comfort and convenience for their passengers, but will also carry a massive impact across the US in communities of need. Here's how we kicked it all off with the Cowboys on a Texas-sized stage!
Our Spread the Love 2019 Initiative had us hitting the road, donating 1,000 fully-packed bags to six NYC-based organizations supporting immigrants, homeless men and women, children in foster care, living with disabilities and undergoing cancer treatment.
Our Spread the Love 2018 Initiative landed in Brooklyn, partnering with Leesa and 1 Hotel Brooklyn Bridge in hosting women from Project Renewal for a day of pampering, delicious food, packed bags and gorgeous views.
In addition to donating upwards of 10,000 fully-packed backpacks, our back to school 2018 initiative highlighted Flint’s unsung heroes and was capped off with a bag drop rally, led by our Flint Fantastic Five!