Every February - the month of love - we put together an evening that seems to get more and more special. For the fourth straight year, we extended our mission to serve additional Americans in need and put on our Spread the Love Initiative...and the love in the room was overflowing!
We teamed up with American Airlines in a partnership that is not only providing comfort and convenience for their passengers, but will also carry a massive impact across the US in communities of need. Here's how we kicked it all off with the Cowboys on a Texas-sized stage!
Our Spread the Love 2019 Initiative had us hitting the road, donating 1,000 fully-packed bags to six NYC-based organizations supporting immigrants, homeless men and women, children in foster care, living with disabilities and undergoing cancer treatment.
Our Spread the Love 2018 Initiative landed in Brooklyn, partnering with Leesa and 1 Hotel Brooklyn Bridge in hosting women from Project Renewal for a day of pampering, delicious food, packed bags and gorgeous views.
In addition to donating upwards of 10,000 fully-packed backpacks, our back to school 2018 initiative highlighted Flint’s unsung heroes and was capped off with a bag drop rally, led by our Flint Fantastic Five!