Our Chicago 2017 Initiative was a multi layered approach, involving many partners, activations and kids. But to go big with the actual bag drop event, we aimed for an equally big stage. A really really big stage. On August 8th, STATE took over the White Sox ballpark for a signature, high energy bag drop rally for hundreds of local kids from surrounding Boys & Girls Clubs. Back to school 2017 was an inside the park home run for these kids!
To learn more about our 2017 Chicago Initiative, check out the full writeup on our #WhatDoWeTellTheKids page.
We teamed up with American Airlines in a partnership that is not only providing comfort and convenience for their passengers, but will also carry a massive impact across the US in communities of need. Here's how we kicked it all off with the Cowboys on a Texas-sized stage!
Our Spread the Love 2019 Initiative had us hitting the road, donating 1,000 fully-packed bags to six NYC-based organizations supporting immigrants, homeless men and women, children in foster care, living with disabilities and undergoing cancer treatment.
Our Spread the Love 2018 Initiative landed in Brooklyn, partnering with Leesa and 1 Hotel Brooklyn Bridge in hosting women from Project Renewal for a day of pampering, delicious food, packed bags and gorgeous views.
In addition to donating upwards of 10,000 fully-packed backpacks, our back to school 2018 initiative highlighted Flint’s unsung heroes and was capped off with a bag drop rally, led by our Flint Fantastic Five!