STATE was started by and built around the importance of family. So much so, that while this post was written, two of our team members kids were in our office, and we were fresh off a Thanksgiving dinner at our founder's Brooklyn apartment. It means everything to us as people and our brand.

While conceptualizing our Holiday '17 campaign in the midst of our team doubling in size, it seemed only right to highlight both the importance of family as well as our belief in family - no matter what yours may look like.

As much as we love putting together beautiful photo shoots with professional models, we saw this as the perfect opportunity to bridge the two sides of our brand - product and mission. Over the years, STATE has not only outstretched its arms to hundreds of thousands of American kids in situations of need, but worked to create a more compassionate, open-minded, inclusive world. A culture where people are celebrated for what may appear as different, or given a chance to share their struggles so we can help to level the playing field as best we can.

So the models used in this "FOR YOU AND YOURS" Holiday '17 campaign were actually not models at all. They were simply everyday, beautiful, good people who believe in our brand, and ooze what STATE represents. Families - no matter what that may look like.

We are so excited and proud to roll out this campaign. One that - like STATE - was built for everyone. Everyone.

Thank YOU for being part of OUR STATE Family. Happy holidays!

- ♥ Team STATE