This year, our holiday campaign brings The Giving Season to life in a way that is true to who we are as The Original Family Bag Brand. Introducing a brand new initiative called Giving ↔ Thanks - a program powered by both generosity AND gratitude.
While STATE has always allocated a portion of its proceeds to support American kids and families in the ways they need it most, this year we’re taking a more focused approach with a giving initiative tied to Black Friday, Cyber Monday, & Giving Tuesday.
When CAMP MADE4ME - the nonprofit program run by Scot and fueled by STATE - was launched in June 2024, the vision was to create a living, breathing family that stayed connected and supported families from East Oakland & Marin City long after camp ended. The Giving ↔ Thanks initiative is another step toward that vision.
STATE will dedicate a portion of its Black Friday & Cyber Monday sales to help fulfill specific requests made by CAMP MADE4ME families, such as tutoring, holiday gifts, groceries, school and sports supplies, overdue rent and more, ensuring that every purchase this season gives twice: once to your loved ones, and again to our camp families however they need it most.
As always, this wouldn’t be possible without you… so, thank you and happy holidays!