Beyond the bag


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Created in 2016

STATE’s #WhatDoWeTellTheKids platform aims to shed light, spark conversation and build empathy around challenging social issues by asking the question, ‘what do we tell the kids?’

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Prior initiatives focus on #BlackLivesMatter and mass incarceration’s impact on kids, the Flint water crisis, damaging language directed at the LGBTQ and disabled communities, the national anthem protests and more.

The Latest

The Inaugural Travel Academy Program

Our biggest #GiveForward initiative yet and a three year dream that is now a reality with a beautiful documentary film to capture it all.

STATE Special Project

Dear white Americans - you need to hear this... even if you think you don't. This #WhatDoWeTellTheKids initiative was designed to educate and open eyes with concrete calls to action tied to every post. Each person you'll hear has chosen a specific organization or movement that STATE will be supporting in hopes that our followers will rally around as well.

Graphic Design: Casey Barber
Audio Production: Jon Reitzes

WDWTTK Highlights

What Do We Tell The Kids

Seeds of Peace

Our newest #WhatDoWeTellTheKids project features New York City teens who are alumni of Seeds of Peace - STATE's Summer 2019 charitable partner that inspires and cultivates new generations of leaders to transform conflict. The organization...

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El Paso Pledge

After donating 2,000 backpacks to asylum seekers in El Paso, our Co-Founder, Scot wanted to get to the city to understand and experience the issues at the border first hand and document it on film....

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Why We Kneel

"Unpatriotic" "Disrespectful to our troops" "A 3rd string quarterback that just wanted some attention again" are some of the viewpoints around Colin Kaepernick. But what’s gotten lost is his intention and the issues he and...

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The Flint Initiative

What do we tell the thousands of kids in Flint, Michigan who have been overlooked and marginalized simply because of their zip codes? This #WhatDoWeTellTheKids project transforms Flint's unsung heroes into superheroes as they fight...

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Mass Incarceration

America, the land of the free, has earned a disturbing distinction - the world’s leading jailer. Among the swelling number of incarcerated men and women is a vast number of parents, leaving a devastating, long-lasting...

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Chicago 2017 Initiative

Recent violence in Chicago has created a narrative draped in negativity. Despite all of this, kids in these communities are pushing through and blocking out the noise. Watch our #WhatDoWeTellTheKids short film and meet just...

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Erase The R Word

Our latest #WhatDoWeTellTheKids video - shot and directed by Emmy Award winner, Kat Misko - simply asks the question, why? Why is the R word still being used when it's so hurtful to so many?

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Get in Touch

Become a Partner

We’re always growing the ways in which we can make a difference. Are you part of an organization or company that would like to give back with State? Send us a note if you’d like to partner on a Bag Drop or Special Project. We’d love to hear from you!